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12 step Marketing Plan

12-Step Marketing Plan
by Lynn Terry, author of
Self-Starters Weekly Tips

Networking
Email Discussion Groups and Discussion Boards are a great place to meet potential clients! Join the conversations, use proper netiquette, and include a professional and compelling signature line with every post!

Press Release
Submitting a Press Release, both online and offline, can earn your website some serious exposure! Is your product or service unique? Do you have an interesting story to tell, or something newsworthy related to your business?

See: Press Release Templates & Examples www.morebusiness.com/templates_worksheets/press/

Website
If you dont already have a website, its time to get started! With all of the free resources available, you can publish your own site relatively quickly!

See: www.selfstartersweeklytips.com/archives/buildyourownsite.htm

Newsletter/Ezine
Publishing a Newsletter can be one of the most profitable aspects of your online business. This allows you stay in constant contact with your clients (for repeat sales) and potential clients (to encourage them to return to your site and purchase). You can then promote your website through the many newsletter directories available online for increased exposure.

Download the Ezine Builder Master Class (free) here:
www.webservicenetwork.com/ebooks/newsletterpromote.exe

And be sure to sign up for Subscription Rocket to gain thousands of new subscribers!

Write Articles / Reviews
If you're looking for a powerful way to get FREE publicity and build your credibility at the same time, then writing articles may be your answer. This article is jam-packed with great tips and information and excellent resources to set you on the road to publishing your work right away! www.webservicenetwork.com/articles/WriteForPublicity.htm

Also, try submitting to these article mailing lists:
http://groups.yahoo.com/group/article_announce/
http://groups.yahoo.com/group/WriteitPublish_Announce/
http://groups.yahoo.com/group/netwrite-publish-announce/
http://groups.yahoo.com/group/aabusiness/

E-books
Ebooks can provide the Internet marketer one of the best promotional tools online. With its vast variety of uses, just one quality ebook development and distribution can produce an on going viral marketing tool that will work 24 hours a day, seven days a week and multiply itself by leaps and bounds. Your ebook can literally be viewed by millions simply by giving it away.

See: www.webservicenetwork.com/articles/ViralMarketingEbook.htm

For the absolute best resource on publishing your own Ebook, grab this free download:
www.webservicenetwork.com/ebooks/SelfPublishing.htm

Start Your Own Affiliate Program
Consider a fast-moving, high-sales Affiliate Program for your product! An Affiliate Program puts thousands of people to work for you as your Personal Sales Team and you dont have to pay them until they make a sale! My personal recommendation would be to list your product at ClickBank it is by far one of the most popular programs to use, with an exceptionally high success rate. Put them to work for you today & increase your sales dramatically this Holiday Season!

Pop-up Windows
Used correctly, Pop-up windows have proven to dramatically increase newsletter subscribers and/or purchases (great place to post your special offers!). Place the script on the front page of your site, and be sure to use cookies so that the window only opens once per session for someone viewing your site.

Note: If your visitor subscribes, they are then taken to a thank you page for confirmation this is a great place to add links to make back-end sales! If you need the pop-up window code, email me and I will send it to you!

Testimonials
Publishing your clients personal testimonials on your website increases your credibility to new clients. When you receive a compliment from a client, ask permission to publish it on your site! Offering them a link in return is a great incentive.

Writing Testimonials can be a Powerful Advertising Technique! Be sure to send your testimonials to vendors when you are pleased with a product or service, and include permission for them to publish it (along with your byline). You can also publish Product Reviews and Testimonials in your own Newsletter or on your website using your affiliate links!

Search Engine Optimization
Make sure you have Meta Tags embedded in your web pages which include keywords and a website description. Your content also matters! Make sure that the content on your webpage is rich with keywords and relevant information also look at image names and alt tags these can be used to optimize your site for Search Engine placement as well! Be sure to exchange links with reputable sites that are complimentary to your target market Getting listed on high traffic sites is a major plus! (Forget FFA and Free Classifieds!). You might also consider Pay Per Click options.

See: www.webservicenetwork.com/payperclick.htm

Create Your Contact Lists
Consider everyone that you know, that you have done business with in the past, or that has requested information from you Send an email out to your contacts, and invite them to view your new website, subscribe to your newsletter, etc. DO NOT continue to send email it might be considered spam just a friendly invitation or announcement would be advised.

You might also consider the Follow Up approach. Example:
Hello, we havent spoke in awhile. How are things going for you these days? etc etc
and end your Follow-Up email with a compelling Signature Line!

Online Auction Sites (eBay)
Listing products on the online auction sites is also a great marketing tactic! While you cannot blatantly promote your website on most auction sites, you can create a Profile (or About Me) page and add that link in your auction description. Also, if you are selling products that you offer on your website, this is a great opportunity to reach a wider market and gain new contacts. Dont Forget your Signature Lines in the correspondence with potential bidders along with you Follow Up emails to winning bidders!

For more information on getting started & making the most out of it, see:
www.WebServiceNetwork.com/ebay.htm

For those of you who dont already know me personally, I am a 29 year old single mother of two awesome kids and I work from my home office full-time as the owner of Web Service Network . I have been in business since late '96, when I opened a storefront in Murfreesboro, TN, but I have since resorted to the beautiful Center Hill Lake and operate from my home office.

marketing website and More
Kitchen Cart - Dolly Madison Black Prep and Serve - Home Styles - 4508-95


4508-95 Features:Constructed of solid and engineered woodThick solid wood top in natural finishClear protective lacquerBrushed steel hardwareDrawers on glidesFinish:BlackDimensions:33 3/4"(W) x 18 1/2"(D) x 36"(H)


Price: 169.00



Pillow in Quest Camel - 18" x 18" Classic Print - 33-1202-676


Discover solids, patterns and novelty designs in our creative selection of designer print fabrics. We carefully select our fabrics from fine print mills that our dedicated to quality and fine craftsmanship. Our extensive line of designer print futon covers is well coordinated to satisfy classic, traditional and contemporary preferences. They are constructed using durable and soft polyester and cotton variances, able to withstand constant use and easy to spot clean or wash when needed. We simply like to offer you style and versatility!33-1202-676 Features:3-Sided zipper for easy installment and removalQuality ensured craftsmanshipQuality fabrics from prestigious print fabric millsNon-abrasive, withstands constant use and easy to cleanFinish:Quest CamelDimensions:18"(L) x 18"(W)


Price: 19.00



TV Stand - 60 Inch Dynasty TV Stand in Black - V60Y712B


This large TV stand features a modern design with spacious shelving providing ample room for all AV components and TV's up to 70 inch. Steel powder coated legs and securely fastened thick beveled glass add to this distinctive look while offering a sturdy, durable design. V60Y712B Features: Stylish modern design Cable management Spacious shelving for all AV components Beveled tempered safety glass Black, powder coated metal legs offering a scratch resistant finish All panes of tempered safety glass are silk screened with a black coating allowing chrome glass mounts to shine through for an exceptional look Sturdy construction. One solid piece once assembled Middle shelves are 17 1/2 inch(W) with shelf spacing of 6 inch, 6 inch, and 6 1/2 inch Outer storage shelves are 10 1/2 inch(W) x 19 inch(H) Top shelf is 8mm thick with a weight capacity of 300 LB Lower shelves are 6mm thick Ships Ready-To-Assemble with all necessary tools Assembly instructions with online support Finish:Black Dimensions:60"(W) x 20"(D) x 23"(H)


Price: 255.66



Queen Size Bed - Contour Canopy Queen Size Bed in White - Fashion Bed Group -B91235


Includes headboard, footboard, and bedframe.

The Contour bed surrounds you with drama, adventure and change. With its bold, lofty shape, it was designed to lift your spirits. In one neat package, it helps you frame the world around you.

The Contour Canopy bed is solidly built to last for generations. The headboard and footboard grills feature an intriguing pattern of 1/2" scrolls tied with detailed wire wraps. The all-welded grills arch upwards in graceful swirls and curves, completing the 1" top rail. The distinctive shape on the center spindle casting draws your eye to the heart of the bed. Tall, 1 1/2" one-piece posts showcase beautiful, cast finials on top. Best of all, the Contour hosts a simple linear canopy. It's the perfect place to drape billowing fabric to soften the architectural lines.

Available in Matte White or Matte Black. The white captures the purity of a white blanket of snow and the midnight black sheaths the bed in a modern coat of armor. Both these one-step, powder coat finishes are durable and completely maintenance-free.

B91235 Features: The Contour bed surrounds you with drama, adventure and change. The Contour Canopy bed is solidly built to last for generations. The Contour hosts a simple linear canopy. Finish:
White

Dimensions:
86" x 62 5/8" x 81 1/4"


Price: 319.00



Kids Table and Chair Set - Avalon Table and 2 Chair Set in Honey - KidKraft Furniture - 26641


Our Avalon Table and 2 Chair Set is simple, elegant and would look perfect in any child's room. The sturdy table is an ideal place for kids to finish up homework, play with their favorite toys or even eat a quick snack.26641 Features:Designed for growing childrenLarge, central desk drawerAdditional Avalon chairs can be purchased separately to seat more childrenMade of woodSturdy constructionMaterial: RubberwoodAge Range: 5 and upFinish:HoneyDimensions:Table: 24"(W) x 36"(D) x 24"(H)Chair: 14"(W) x 13"(D) x 27"(H)


Price: 177.65



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